Into which camp does your business fall?
A. You don’t have a logo, but wish you did
B. You don’t have a logo, and could care less
C. You have a logo, but have a hunch it’s not quite “it”
D. You have a logo that you love
Whether you are thrilled, disgruntled or mystified by the [...]
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in–this assertion (surprise) is from branding consultants who invite you to [...]
As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It’s time to find out what is your brand identity.
We will warn you that facing this challenge may change how that day-to-day communication takes place. So, [...]