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	<title>The Fun Jockey Blog &#187; Hallmarks</title>
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	<description>For a really good ride</description>
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		<title>The Positive Aspects regarding the Use of Promotional Goods as Sales Aids in the Grueling Economic Climate of Society in the Recent Days</title>
		<link>http://funjockey.com/the-positive-aspects-regarding-the-use-of-promotional-goods-as-sales-aids-in-the-grueling-economic-climate-of-society-in-the-recent-days/</link>
		<comments>http://funjockey.com/the-positive-aspects-regarding-the-use-of-promotional-goods-as-sales-aids-in-the-grueling-economic-climate-of-society-in-the-recent-days/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 15:43:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hallmarks]]></category>
		<category><![CDATA[Marketing Resources]]></category>
		<category><![CDATA[Savvy Product Infos]]></category>
		<category><![CDATA[Branded]]></category>
		<category><![CDATA[Custom]]></category>
		<category><![CDATA[Item]]></category>
		<category><![CDATA[Merchandise]]></category>
		<category><![CDATA[Product]]></category>
		<category><![CDATA[Promotional]]></category>

		<guid isPermaLink="false">http://funjockey.com/the-positive-aspects-regarding-the-use-of-promotional-goods-as-sales-aids-in-the-grueling-economic-climate-of-society-in-the-recent-days/</guid>
		<description><![CDATA[What are promotional giveaways?  They are in essence small-scale, practical goods with the company name and contact info for the firm imprinted on them that are given to customers and also prospective customers for advertising and marketing. 
You always can introduce your goods and services to tons of the population with advertising items. Nice [...]]]></description>
			<content:encoded><![CDATA[<p>What are promotional giveaways?  They are in essence small-scale, practical goods with the company name and contact info for the firm imprinted on them that are given to customers and also prospective customers for advertising and marketing. </p>
<p>You always can introduce your goods and services to tons of the population with advertising items. Nice advertising products are always cheerfully acknowledged. When you decide to gift nice advertising items, you will make new links with people and enhance your current relationships with customers while promoting general brand status.  Promotional gifts are really a fabulous marketing strategy, letting lots of different individuals know who you are; only a few advertising tools will be able to generate this sort of lasting impression.Giving promotional merchandise to your consumers creates goodwill as well as reminds them about what you do.</p>
<p>These giveaways tend to be modest and cost very little, depending on your specific industry.   High priced items made available to celebs can help firms by developing a public awareness of the product in the event the celebrity uses it in public places.</p>
<p>What&#8217;s the best spot to find promotional gifts? There&#8217;s a lot of advantages to purchasing promotional gifts on line it&#8217;s no wonder this is the preferred way of getting them.  UK companies should evaluate this spot for <a href="http://www.leighmans.com/desktop-gifts/calculators/">promotional calculators</a>  because of their excellent range and superior customer care.  On-line buying ordinarily delivers the opportunity to take a look at all the supplier has to offer, but there is no need to wade through several brochures to find things you need. You can simply use the search function! </p>
<p>The market is pretty severe at present and businesses and people want to conserve pennies as much as practical. That is why it is important to agree a reasonable price. When you order on the internet, you will be able to juxtapose a lot of suppliers one by one to discover the correct product for you. Essentially, the costs are lower on the web compared to off-line shops. As the consumer, you can be expecting huge savings since online wholesalers don&#8217;t have to go through the expense and bother of arranging personal appointments to to sell their product. </p>
<p>It&#8217;s simple to order online. You are able to supply necessary documents and graphics by e mail, and you will be able to check out the progression of your order anytime during the day or overnight. Interaction by means of e-mail isn&#8217;t just quick, but also gives you a written history of anything which was decided. </p>
<p>Ordering over the internet focuses on the client&#8217;s requirements &#8212; order products 24/7 and take advantage of an experienced customer care staff that can provide you with rapid answers. It&#8217;s easy to resolve problems using the net without the need to find the time for everyone concerned meet up.  The sales department on the web has all the vital information to process your order swiftly even if you have a special request for the sales department. Online customer service reps are able to take care of your special requests for the company instantaneously! It is not like traveling sales reps of the ancient times who always had to note down your request and communicate with the office to fulfil your order today! </p>
<p>If your sales are right down, free marketing offers are an alternative really worth trying out, so search on the internet for the best deals and an easy purchasing method.</p>
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		<title>Your Business Can Benefit from Promotional Products</title>
		<link>http://funjockey.com/your-business-can-benefit-from-promotional-products/</link>
		<comments>http://funjockey.com/your-business-can-benefit-from-promotional-products/#comments</comments>
		<pubDate>Sat, 17 Sep 2011 19:19:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[End Users]]></category>
		<category><![CDATA[Hallmarks]]></category>

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		<description><![CDATA[Promotional products are utilized each day to market businesses or ideas. They could be seen every single day or maybe have even used them! Promotional items are sent through the mail, given away at occasions, and given away in goodie bags. Stickers, pens, as well as magnets are probably the most popular promotional products. Things [...]]]></description>
			<content:encoded><![CDATA[<p><P>Promotional products are utilized each day to market businesses or ideas. They could be seen every single day or maybe have even used them! Promotional items are sent through the mail, given away at occasions, and given away in goodie bags. Stickers, pens, as well as magnets are probably the most popular promotional products. Things does not stop there. In addition, businesses are giving away USB jump drives, umbrellas, key chains, towels, coolers, coffee mugs, chap sticks, hands sanitizers as well as match books. There&#8217;s much more on the list.</P></p>
<p><P>Would like to find out so why promotional products are used a lot by businesses? Because of their efficiency! Take a look at your refrigerator. You may have a lot of magnets that came from restaurants as well as pizza businesses. Those companies truly take advantage out of magnets as those who don&#8217;t find the food they wish to eat will most likely choose to have take out rather, and these magnets will certainly catch the consumer&#8217;s attention in front of the refrigerator.</P></p>
<p><P><a href="http://www.corporateessentials.com.au/">Promotional items</a> will help your business or company in the eye of your customers or perhaps prospects. Surrounding your customers along with your business logo will likely make them to think about your company more, and are very likely to consider whatever it is that your business offers when the time comes. These potential customers can also lead to other prospects. In case a person&#8217;s buddy spots them making use of your promotional product, it could spark their curiosity about your company as well.</P></p>
<p><P>It would be a benefit to find something that will certainly compliment your business in case you are trying to get the best promotional merchandise for your own business. An USB jump drive may be a best choice for people who have an electronics business. For companies distributing coffee beans, buying coffee mugs as being their promotional products and also putting samples of their coffee in the mugs to give them out will be a wise idea. You can find many suggestions for promotional items out there. Men and women doing work there know your business more better, therefore ask around the business office for helpful thoughts.</P></p>
<p><P>It doesn&#8217;t matter what your choice of promotional item is, if it is used correctly the benefits will absolutely over-shadow the costs. Take into consideration all of your choices and get multiple opinions before choosing your promotional products. Have more other merchandise in case a number of them catch your eye for your own company. If you have given a lot of promotional items to potential customers as well as customers, you&#8217;ll definitely get more business.</P></p>
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		<title>Discovering Innovative New Different Ways to Make Penge Online Can Be Very Painful</title>
		<link>http://funjockey.com/discovering-innovative-new-different-ways-to-make-penge-online-can-be-very-painful/</link>
		<comments>http://funjockey.com/discovering-innovative-new-different-ways-to-make-penge-online-can-be-very-painful/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 20:36:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hallmarks]]></category>
		<category><![CDATA[Internet Web Resources]]></category>
		<category><![CDATA[Backlink building]]></category>
		<category><![CDATA[Building links]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[Linking]]></category>

		<guid isPermaLink="false">http://funjockey.com/discovering-innovative-new-different-ways-to-make-penge-online-can-be-very-painful/</guid>
		<description><![CDATA[Unless you have a regular employment, you may be interested in several work from home company chance to begin to make your own personal funds. The self employed produce their particular professions in a way and also the same goes correct regarding home keeping parents, students or perhaps early on senior citizens. You can check the web and browse concerning the pros and cons for self work.]]></description>
			<content:encoded><![CDATA[<p>
The old approach to build an income with a blog was to promote advert space, and for several writers just like me this is possible. As well as the remaining portion of the blog owners on the market this will likely never be the case for you. Since to trade advert area you might need a large amount of site visitors, and still have which traffic consistency. You will find loads of ways to make money today, but many of men and women need to take more time focusing on spending less as well as <a href="http://fightpatterns.dk/lan-penge">l&aring;n</a> etc but remember this kind of. One thing that folks squander a huge amount of money on can be long monthly subscriptions. Why by that will be spending money on one thing for say per month or a calendar year if you do not require that to the lengthy. Items like the web or even cable television that you just use them for a small percentage almost daily where you gain access to these. Think if you could just pay for that time you employ these services. You&#39;d save plenty. For this reason when we buy issues inside modest chunks we all turn out paying reasonably limited.
</p>
<p>
Yes, it is possible to earn money advertising and marketing, nonetheless there are lots of ways to do this. Mentionened above previously prior there exists affiliate marketing, that really does perform and do not really require a lot of expertise to do.<br />
It&#39;s not for everyone but there is great <a href="http://tak-tak.dk/fik-et-lan-og-har-nu-penge.htm">penge tak</a> right now there, and you&#39;ve got being careful if you are just starting out because you can get rid of each time and expense if you invest them inside completely wrong locations. Just go slowly and gradually and never rush straight into anything, plus make sure you research the world wide web concerning any person you are looking at from. You may be environment your self upward to get a challenging fall and problems if you try to run in to accomplishment.
</p>
<p>
Lots of people nevertheless do not have a balanced view and for that reason they instantly think that its not possible to generate money on the web. These people have got possibly not necessarily attempted or perhaps gave up because they failed to wish to invest some time onto it. Even when you have started out producing progress with your online marketing. Will still be vital that you preserve studying. Target a single specialized niche along with encourage a number of <a href="http://winiowonka.com/">winiowonka</a> coming from in which market, construct a small site to help you advertise and give not only 1 products or services for a consumers. If you can offer you distinct affiliate programs in your clients, by picking out the best products within your area of interest, it&#39;s going to keep you prospects interested and they&#39;re going to return to your internet site.</p>
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		<title>If You Wish to Get Your Degree but Are Short on Funds, One Might Want to Check out School Grants</title>
		<link>http://funjockey.com/if-you-wish-to-get-your-degree-but-are-short-on-funds-one-might-want-to-check-out-school-grants/</link>
		<comments>http://funjockey.com/if-you-wish-to-get-your-degree-but-are-short-on-funds-one-might-want-to-check-out-school-grants/#comments</comments>
		<pubDate>Mon, 30 May 2011 03:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Eating Stuff]]></category>
		<category><![CDATA[Fantasy Magic]]></category>
		<category><![CDATA[Hallmarks]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[education funding]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[funding education]]></category>
		<category><![CDATA[grants]]></category>
		<category><![CDATA[medical weight]]></category>
		<category><![CDATA[Medical Weight Loss]]></category>
		<category><![CDATA[money for school]]></category>
		<category><![CDATA[puerto rico vacation]]></category>
		<category><![CDATA[puerto rico vacation vacation]]></category>
		<category><![CDATA[school]]></category>
		<category><![CDATA[School Grants]]></category>
		<category><![CDATA[school money]]></category>
		<category><![CDATA[vacation]]></category>
		<category><![CDATA[weight loss]]></category>

		<guid isPermaLink="false">http://funjockey.com/if-you-wish-to-get-your-degree-but-are-short-on-funds-one-might-want-to-check-out-school-grants/</guid>
		<description><![CDATA[Puerto Rico Vacation  A Puerto Rico vacation is almost always a vacation trips full because of never-ending big fun as well as , adventure. The one thing to do much better over a Puerto Rico vacation is without a doubt saving hard earned cash with them. This might quickly get realized with Travelocity and [...]]]></description>
			<content:encoded><![CDATA[<p><b>Puerto Rico Vacation</b><br />  A <a href="http://www.travelocity.com/deals-d1956-puerto-rico-san-juan-vacations">Puerto Rico vacation</a> is almost always a vacation trips full because of never-ending big fun as well as , adventure. The one thing to do much better over a Puerto Rico vacation is without a doubt saving hard earned cash with them. This might quickly get realized with Travelocity and best of almost all usually the cost savings arrive with incredibly minor amount of work. Save money on all sorts of things which Puerto Rico will have to present from motels to sedan rental plus much more. Essentially supply all the facts of your forthcoming jaunt to Puerto Rico and in no time at all you will be presented with several ways in which you can save gigantic money on the rate of your retreat. You&#8217;ll be glad you saved cash for the reason that Puerto Rico will present you many ways in which to part with those cost savings. For more information on Puerto Rico Vacation from Travelocity, visit http://www.travelocity.com/deals-d1956-puerto-rico-san-juan-vacations. Copyright 2011.</p>
<p><b>Medical Weight Loss</b><br />  <a href="http://www.medicalweightlossmadeeasy.com">Medical weight loss</a> varies significantly when compared to customary weight loss as it provides a total methodology to what is considered necessary for you to truthfully lose weight. While diet plan and exercise will assist you some, they are but a portion of the involved puzzle that is body weight loss to a significant degree. Using medical weight loss strategies means you are taking advantage of knowledgeable physicians and nurses who will individually see to it that your weight loss goals are not merely met, but exceeded. With a careful design that contains a custom tailored diet regime and needed dietary supplements, the serious body weight loss you have forever desired, but could by no means get hold of, will finally be able to come true.</p>
<p><b>School Grants</b><br />   <a href="http://schoolgrants.net/">School grants</a> can vary with school loans because they do not need to end up being repaid like loans and school grants may be used by way of the student for whatever they might need with regard to schooling. As school grants do not have to ever be repaid, this opens the gate to have an surplus of applicants. Because there is certainly never adequate funds to present to all, only people that illustrate the best promise as well as most necessity will be approved the money they seek. So, it truly is vital to always be certain you fill out all the school grants paperwork in the appropriate manner to guarantee you now have a superior shot at receiving any funds.</p>
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		<title>A Clean Facade Prolongs Life and Cuts down Power Consumption</title>
		<link>http://funjockey.com/a-clean-facade-prolongs-life-and-cuts-down-power-consumption/</link>
		<comments>http://funjockey.com/a-clean-facade-prolongs-life-and-cuts-down-power-consumption/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 21:58:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biz Stuff]]></category>
		<category><![CDATA[Great Software Tips]]></category>
		<category><![CDATA[Hallmarks]]></category>

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		<description><![CDATA[All facades are influenced by pollution and flooding. Almost all the deterioration to the facades is due to an excessively high moisture content. This in turn leads to mold and decay inside the material behind the facade, for example inside the studs, sleepers and floor structures. A facade rich in moisture content additionally results in [...]]]></description>
			<content:encoded><![CDATA[<p>All facades are influenced by pollution and flooding. Almost all the deterioration to the facades is due to an excessively high moisture content. This in turn leads to mold and decay inside the material behind the facade, for example inside the studs, sleepers and floor structures. A facade rich in moisture content additionally results in a poorer thermal efficiency of the property.</p>
<p>Working appropriately with facade cleaning / <a href="http://fasadtvatt.biz">fasadtv&#228;tt</a> is all about engagement with and designed tactics for cleansing, restoring and safeguarding the facades in a proper and responsible manners. Every single facade is special with its specific material composition and thus needs a special treatment. The goal is that the effect will be lasting and safe.</p>
<p>With continuous cleaning of the facade and preventive measures reduces not just energy consumption plus the need for renovations. As a bonus, you create greater well-being of your residents, visitors and tenants.</p>
<p>How we help you look right after your property:</p>
<p>Facade Cleaning</p>
<p>Dirt, algae and moss that might be left facing decreasing capability to breathe, which reduces the life of the facade. We help you to wash clean and treat your facades just before harm becomes a truth.</p>
<p>Blasting Cap</p>
<p>Most of our properties are on a stone plinth, which are normally in particular vulnerable to dirt, everything from road film, urine from dogs to pollution from gravel, soil and sand. For very best and lasting results combine this service with a water repellent and graffiti protection.</p>
<p>Enhance enjoyment on patios and courtyards</p>
<p>Clean and fresh environments contribute to wellbeing and develop a fantastic impression of the area. We aid you with the cleaning of the ceiling, walls and terraces. We have methods, equipment that makes cleaning fast and finished having a long-term results.</p>
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		<title>Logo Design: Create a Sizzling Brand for your Business</title>
		<link>http://funjockey.com/logo-design-create-a-sizzling-brand-for-your-business/</link>
		<comments>http://funjockey.com/logo-design-create-a-sizzling-brand-for-your-business/#comments</comments>
		<pubDate>Tue, 12 Aug 2008 20:35:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hallmarks]]></category>

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		<description><![CDATA[Into which camp does your business fall?
A. You don&#8217;t have a logo, but wish you did
 B. You don&#8217;t have a logo, and could care less
 C. You have a logo, but have a hunch it&#8217;s not quite &#8220;it&#8221;
 D. You have a logo that you love
Whether you are thrilled, disgruntled or mystified by the [...]]]></description>
			<content:encoded><![CDATA[<p>Into which camp does your business fall?</p>
<p>A. You don&#8217;t have a logo, but wish you did<br />
 B. You don&#8217;t have a logo, and could care less<br />
 C. You have a logo, but have a hunch it&#8217;s not quite &#8220;it&#8221;<br />
 D. You have a logo that you love</p>
<p>Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it&#8217;s certainly not something to ignore (ahem, I know you wouldn&#8217;t dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it.</p>
<p>If your business thrives 100% on word-of-mouth referrals and you have no desire to grow beyond current capacity, certainly you can function quite well without a logo. But most entrepreneurial businesses want to grow, and in fact need to grow in order to keep pace with clients&#8217; growing needs and to outpace the competition. There are many small businesses providing the same professional services as you&#8230; having a notable image can contribute to helping you stand out from the pack.</p>
<p>Point blank: Your logo is the visual spark that burns recognition of your business into the minds of your audience. It is the quickest, simplest way to convey your essence &#8211; your logo tells your story without a wordy account.</p>
<p>One of the most brilliant logos is the infamous Nike &#8220;swoosh.&#8221; I&#8217;m sure it pops to your mind instantly. This is a logo that needs no written explanation when you see it. This simple symbol swiftly conjures up what Nike is all about: &#8220;Just Do It.&#8221;</p>
<p>Whether you have an established logo or are newly considering logo design for your business, the following lessons from Nike and other companies with exemplary branding will raise the bar on how your logo serves your company&#8217;s image:</p>
<p>Always Deliver on Your Logo&#8217;s Promise. If a picture is worth a thousand words, your logo is worth a thousand deeds &#8211; make sure your business deeds jibe with the image you are portraying externally. Your logo is merely a visual reflection of your brand, and your brand includes every element of your business, from the way you answer the phone to your unique method of service delivery to your approach to building business relationships. As you deliver your &#8220;brand message&#8221; consistently over time, your logo becomes even more powerful because it links your target audience&#8217;s experience of you with the image you use repeatedly.</p>
<p>Don&#8217;t Short Change Your Image. I am astounded when entrepreneurs who invest thousands of dollars into equipment, training, entertaining clients, traveling, and many other facets of running a business, take the cheap route with their logo. They hire the neighbor&#8217;s &#8220;artsy&#8221; sister-in-law, or create a do-it-yourself icon with the desktop publishing program that came with their PC. Please, please, please&#8230; hire a real graphic designer. Pay the bucks to get this done right. You want your logo to be a masterpiece, not a monster piece.</p>
<p>Be Cool About Color Selection. If your audience tends to be more conservative, you&#8217;ll probably want to reflect that. Pick your top ten ideal clients and see what colors they favor. But only let this information guide you &#8211; ultimately, you must live with your logo a good long time, so go with colors that please you. There are no hard and fast rules, but ultimately, your logo will strike a balance between what you like and how your audience perceives your company. Talk to your designer about how color selection can impact printing costs.</p>
<p>TIP: Make sure your logo reproduces well in black and white, also. You don&#8217;t want your nice logo fading out when the client photocopies or faxes your document.</p>
<p>Make it Unique &#8211; Resist Clipart! The entire point of creating a logo is to set you apart from the crowd. Spend the money on a designer who will create a one-of-a-kind logo just for your business. Clipart logos are risky &#8211; there is a chance that another company uses a similar image. But also, clipart looks like&#8230; well, clipart. A little on the kitsch side.</p>
<p>Supersize It. Make sure your designer provides you with a small, medium and large version of your logo. If you need to put it on a business card, it needs to be legible at the smaller size. And if you ever need to put it on a large sign, you&#8217;ll want a logo pre-sized for that. Simply upsizing the small version will result in poor quality and often distortion.</p>
<p>Call your Lawyer First. Okay, this may be the most unsexy step in the process of creating a logo for your business, but I implore you to invest the time and expense to make sure that your company name is truly yours. Have a trademark attorney conduct a thorough search on your company name before you go to the expense of creating an image around it. How awful it would be for you if you spend years building equity in your company name and brand, only to learn that another company wants to sue you for trademark infringement! Avert this nightmare by getting a lawyer involved.</p>
<p>I bet you didn&#8217;t realize that designing a logo could be so complex! Please resist the temptation to skirt around these issues &#8211; put the time and money into creating a logo that builds your image and raises the bar for your business. You may not want to tattoo your logo onto your forehead, but this simple little icon is the most important outfit your business wears.</p>
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<p>Martha Carnahan is president of MC3 Strategies, is an Atlanta-based company that champions entrepreneurs having a prosperous business AND a fabulous life. Learn more about Martha Carnahan and MC3 Strategies by visiting <a href="http://www.mc3strategies.com" rel="nofollow">http://www.mc3strategies.com</a> (which is currently under construction, but bookmark it for future reference!). Or, visit my coaching services website: <a href="http://www.YourBrilliantLife.com" rel="nofollow">http://www.YourBrilliantLife.com</a></p>
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		<title>Your Service Firm&#8217;s Brand &#8211; It&#8217;s Your Voice!</title>
		<link>http://funjockey.com/your-service-firms-brand-its-your-voice/</link>
		<comments>http://funjockey.com/your-service-firms-brand-its-your-voice/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 04:20:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hallmarks]]></category>

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		<description><![CDATA[Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in&#8211;this assertion (surprise) is from branding consultants who invite you to [...]]]></description>
			<content:encoded><![CDATA[<p>Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. How it is a piece of intellectual property that must be leveraged and protected. How it must be invested in&#8211;this assertion (surprise) is from branding consultants who invite you to hire them to &#8220;do&#8221; you. I am so tired of hearing about how lofty and complex branding is.</p>
<p>This is one of the sacred cows of marketing that needs to be defrocked, at least as far as service firms are concerned. Branding is important, yes. It is essential for a product firm, especially one selling consumer products, where even the way the item is packaged is part of the brand. And it is also important for a service firm, but in this case it can be greatly simplified.</p>
<p>As a provider of intangibles, you need to pay attention to &#8220;proxies,&#8221; those things that will convey the nature of your company&#8217;s services to your audiences in lieu of the services themselves. These proxies comprise your brand. Your company&#8217;s name, your logo, and your characteristic color palette all serve as proxies, and are all part of your brand. It is important to pay attention to these items and to take care in their creation. Once they are created, however, your activity is purely tactical: Make sure that they get used consistently and accurately in every audience-facing activity you take part in.</p>
<p>By far the most powerful and important proxy for your brand as a service firm, and one that must be regularly managed, is your &#8220;voice.&#8221; By this I mean the quality and style of the content of your collaterals&#8211;the words in your web site, your brochures, your e-mails, and any other communication that comes from your company.</p>
<p>Review your web site, your brochures, white papers, articles, newsletters, or whatever else you make available to your clients and prospects. Do you have a consistent voice in all of your marketing collaterals? If so, is it the right voice for your company? Does it convey the personality and values of the firm as well as the quality of its offerings?</p>
<p>If your voice really is accurate and represents your firm&#8217;s personality, here is another key question: Do your audiences hear you correctly? The way you will know the answer to this question is to gauge the response. This might be through inquiries from your site, leads generated at events, or the ease (or difficulty) you experience in moving through the sales cycle. Find ways to measure the effectiveness of your words so that you can see if you are being heard correctly.</p>
<p>If your voice is attracting the right leads and greasing the wheels for your sales, you&#8217;ve got it right. If, however, you are not getting the kind of response you seek from your target market, perhaps you aren&#8217;t talking right. Review the words that represent your firm, wherever they reside, and consider making some changes to the way you &#8220;speak.&#8221;</p>
<p>Your voice is the most powerful aspect of your service firm&#8217;s brand. Concentrate on getting it right, and then keeping it right, and your brand will be on the mark.</p>
<div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="90" width="66" src="http://ezinearticles.com/members/mem_pics/Trish-Lambert_6315.jpg" border="0" alt="Trish Lambert - EzineArticles Expert Author"></div>
<p>Trish Lambert, president of 4-R Marketing LLC (<a href="http://www.4rmarketing.com)" rel="nofollow">http://www.4rmarketing.com)</a>, is an experienced marketing consultant and creator of the 4-R Marketing Model for service businesses. Very much a &#8220;non-conformist&#8221; in the marketing world, Trish creates campaigns and programs that make sense for her clients, that can be clearly measured, and that produce the targeted results.</p>
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		<title>Discover Your B-to-B Brand Identity</title>
		<link>http://funjockey.com/discover-your-b-to-b-brand-identity/</link>
		<comments>http://funjockey.com/discover-your-b-to-b-brand-identity/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 19:41:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Hallmarks]]></category>

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		<description><![CDATA[As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It&#8217;s time to find out what is your brand identity.
We will warn you that facing this challenge may change how that day-to-day communication takes place. So, [...]]]></description>
			<content:encoded><![CDATA[<p>As the chief marketing communication officer in your organization, we challenge you to take an important and not-as-difficult-as-it-seems step in your day-to-day management of communications and sales support activities. It&#8217;s time to find out what is your brand identity.</p>
<p>We will warn you that facing this challenge may change how that day-to-day communication takes place. So, buckle up and let&#8217;s start.</p>
<p>First of all, if your company is like most B-to-Bs, you probably pay homage to the logo that you see everyday when you walk through the lobby to your vast and plush office. Or smile at the clever (even brilliant) well-designed literature that you worked so hard to produce, and that is receiving praise across the organization&#8230;and even with clients and prospects. You have, perhaps unknowingly, developed a strong perception of what that company mark stands for. And, that&#8217;s not all bad.</p>
<p>But, whether you have or haven&#8217;t is not the issue, really. What is most important is that you can separate your own perceptions with true client/prospect perceptions of your brand identity.</p>
<p>How to get to the bottom of the brand</p>
<p>Here are some things we know about brand identity:</p>
<p>1. Brand identity is not just the reaction one has, conscious or not, when they see or hear about your company.</p>
<p>2. Brand identity includes perceptions clients/prospects hold based on their interaction with every part of your company and each individual, as well.</p>
<p>3. Brand identity can develop from rumor, or third-party influence.</p>
<p>4. Brand identity can be altered, for good or bad.</p>
<p>5. Brand identity lives and breathes.</p>
<p>6. Brand identity can be measured.</p>
<p>Stop! Let&#8217;s pause&#8230;we could go on forever. Let&#8217;s focus on #6 in our list:</p>
<p>Brand identity can be measured. Whether you have a sizeable budget for marketing research or not, you should, if you haven&#8217;t already, undergone a simple process of analyzing what is your identity? And in what condition is your brand? Of course, this will require that you survey key internal individuals (be sure to include sales representatives and key C-level officers), clients, prospects and even partners and vendors. Anonymity will be required, but make sure you can identify which survey group results are obtained from &#8211; this will be critical in your analysis.</p>
<p>Size of sample</p>
<p>If you have the budget, survey at least 20-30 from employees, clients, prospects, and vendors/partners. If not, get at least 10 from each group.</p>
<p>Survey Format</p>
<p>Ask open-ended questions that get respondents to describe what their experience is with your company: what your company stands for, strengths and weaknesses, of most value, of least value, and how they would define your company&#8217;s products/services. Finally, ask them if they do business with your company. Also, ask why they do or don&#8217;t.</p>
<p>Gap Analysis</p>
<p>What you&#8217;ll likely determine from this qualitative research is that there is a gap between what the internal responses portray about your company or brand in comparison to what the prospects and clients perceive. You may find, for example, that your sales force perceives the brand as high value, while prospect responses were riddled with &#8220;too expensive&#8221; or &#8220;unresponsive.&#8221;</p>
<p>What&#8217;s Next?</p>
<p>Once you have identified trends or commonality in specific group responses, identify areas of action. These will include two approaches: A) Leverage areas of strength, and B) Address areas of weakness that detract from the company&#8217;s vision for the brand.</p>
<p>By completing this simple analysis, your marketing communication planning is greatly empowered to address brand identity issues and make supportable and positive steps toward building and maintaining your brand in the marketplace. And you will never approach advertising, Web design, internet marketing or Web functionality, html emails, copywriting, direct mail, public relations, video production, or internal communication (see Make Internal Communication A Priority) without considering the well-being of the brand.</p>
<p>Opportunity: If you would like Danskin Creative Communication to assist you with this process, in marketing communication plan development, or with execution of marketing initiatives, please contact us by phone or email.</p>
<div style="float: right; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="90" width="80" src="http://ezinearticles.com/members/mem_pics/Mick-Danskin_27262.jpg" border="0" alt="Mick Danskin - EzineArticles Expert Author"></div>
<p>For over 20 years, Mick Danskin has been obsessing over marketing and advertising strategy and execution. He brings that passion, along with an open mind and a team of seasoned professionals to his clients&#8217; marketing communication challenges.</p>
<p>Danskin Creative Communication services small to medium sized companies who need business to business or consumer advertising, Web site design and marketing, SEO, video production, PR, and general graphic design services.</p>
<p>Visit the Web site at: <a href="http://www.danskincreative.com" rel="nofollow">http://www.danskincreative.com</a></p>
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