Norman Steisel, due to his unique career roles, understands the special challenges business entities face. His background includes his prior positions as NYC Deputy Mayor, Sanitation Commissioner, and his work as an investment banker. His expertise of environmental, healthcare, and other programs, and his knowledge of recapitalizations, and other business activities allows Norman Steisel to offer particular perspectives to clientele seeking advice on how to construct their companies.

With a reputation as a results-oriented manager and leader, Norman Steisel functioned as First Deputy Mayor of NYC from 1990-1994. He was liable for streamlining operations and systems in the city, which in turn resulted in yearly budget decreases of $2.0 billion. He oversaw the citys emergency coordinated response activities. This included supervising the response to the 1993 terrorist attack on the World Trade Center.

Norman Steisel most recently functioned as the Executive Vice President, COO of the Philadelphia Stock Exchange. This is previous to their being immersed into NASDAQ. Now as a consultant, he concentrates on giving others the opportunity to learn from his variety of professional experiences. He helps businesses determine which systems, processes, policies, initiatives and such are best suitable to taking their companies to new heights.

This is especially usable during these more troubled economic times. Norman Steisel knows how businesses must streamline during downturns. He directed a $2 billion downsizing of New York City government during the recession of the early 1990s as First Deputy Mayor. At the same time, he accomplished forward-looking environmental, healthcare, and crime reduction programs. His work, as a consultant, is to help private and public sector businesses, including government-regulated entities, use their resources efficiently. His past city and business know how showed him the necessity of controlling budgets to supply for the long-term health of an entity.

With a unique business skill set garnered from his roles in city government and the private sector, Norman Steisel continues to offer service to businesses. His consulting focus is on enabling companies find new, more efficient ways to operate so they can thrive even during tough economic times. Norman Steisel works to present advice based on his varied know how, to encourage businesses to look at their operations in a different way.

To begin with, you need to make up your mind precisely what area most suits your interests. A method of doing this is, find out solutions to issues a particular set of people are expecting, and then which solutions will help them. One of the better means to find this speedily is finding specific extremely specific longtail keywords or phrases; in general customers look for these less, even so greater proportion of these convert to a sale.

These essential keywords can be found by using programs such as Micro Niche Finder. The data generated from Micro Niche Finder or other computer programs or software produces related terminology in a list format giving worthwhile targets to get a great listing in an internet search and bring in traffic.

Additional data is available by the program, for example the number of searches every one gets, the number of other sites using the particular word or phrase, even competitor information. Finally, the info returned should help in finding associated domains, help you in putting together your web site, and identify suitable merchandise to sell.

Building a website is next; but there are still crucial tasks to complete. It’s essential to fine tune your web site for the search engines. Programs such as SEO Elite can make this less complicated. This software automatically examines competing web sites and advises you exactly what you need to do in order to get good rankings in the search engine listings.

For further suggestions, you are advised to review our splendid prime resource for Seo Elite user reviews suggestions.

With programs such as SEO Elite, data provided by the application advises you on links, what words to focus on, and a list of sites for submitting articles for reference. In summary, the data obtained are similar to the data you would get if you consult an experienced SEO professional. Once you find your niche, have your product advertisements, and your internet site has been constructed, it is time to get your site up in the search results. Your profits will roll in on regular basis and question why you ever struggled to make enough money!

The final reason is rather significant, and very contentious. While western shoppers are purchasing food, drink, clothing and other items manufactured from second and third world countries at rock-bottom prices, labourers and commercial enterprises in these manufacturing nations are frequently cheated in the process, and haven’t any real sustainable business model as they are at the end of a very lengthy line of middle men who determine what they produce, how much, and how often. This lengthy string of middle-men all receive their share too – so there’s not a great deal of revenue for the end-of-line manufacturer.

Nonetheless, there’s help for such impoverished workers and companies. Fairtrade is a cause which looks to empower these end-producing commercial enterprises in the poorest nations of the planet. It seeks to banish the middle men, and renumerate the end-manufacturer a fair price for an item in a far more primary way. You might have encountered Fairtrade products in your nearest supermarket. Sometimes they’re a tad more pricy, but by purchasing such ethical products or even ethical gifts, you will know the manufacturer is working in a sustainable business environment that not only pays them evenhandedly through a much more direct revenue flow, but it also grants them to reinvest in their business through higher profits, which actually contributes in a positive way toward these poorest areas of the planet.

Some of you will be skeptical since I work for a company that makes its money from people going online. That, however, does not make the point any less valid. Sometimes, the numbers speak loudest:

• The US Commerce Department says that, last quarter, online sales posted their highest increase in three years
• Forrester Research and Shop.org predict that web sales will go up by 22% this year
• Digital cash registers will ring to the tune of more than $170-billion this year

“That’s just great, Alex,” you say. “But my clientele is local; the Internet is for people who want things that are not available here.” There is some validity to that argument, but it is an incomplete answer. Pick a business and there is an online application that will help in some way. Take food delivery, for instance, not an enterprise typically noted for using the Internet. Would it help your eatery if hungry diners could go to your web site and see an online menu instead of calling so your staff can walk them through the options? What if they could email an order? What if they could also pay by credit card? All of this without your workers having to break stride, without the risk of someone’s bad phone manners chasing away business, and without the possibility of a customer being stuck on hold.

This scenario can be extended to almost any other industry, especially the ones that, at first glance, seem poorly suited to the Web, such as service-based companies. For example, a homeowner who needs an exterminator or wants lawn care will have dozens of options. It is not likely that this consumer will contact each service provider, so your business may be eliminated before it even has a chance to be considered.

Simply going online is no guarantee that consumers will find you, but increasingly, people turn to the Internet when looking for services of all types, even services that are available locally. Let’s say the homeowner mentioned above types “pest control, my city” or “lawn care services my community” into a search engine. If you have a website, it should come up in the results. Prospects can see what you offer, compare your services versus the competition, even fill out an online form with contact information. The salesperson in each of you will see that a lead, and a good one at that. The website didn’t close the deal, but it did open the door.

Still, you’re not convinced. Business has been good and local customers already know how to find you and are familiar with the product line. Does that mean you don’t want more business? And, how do newcomers to town learn about you? Let’s take that a step further; is your product limited to a locale clientele? The food delivery and homeowner examples above are, by nature, going to be geographically restricted. But, what if the food company carries certain spices, sauces, or marinades? What if the exterminator sells pest control products? What if the lawn care company also carries a line of fertilizers or herbicides?

Anthony Jordan is a plumbing contractor in South Carolina, but has regular customers in the Midwest, Rocky Mountains, and West Coast. Obviously, those customers don’t expect Jordan to make house calls, but when looking for drain cleaners and related products, they go online and that’s where they find Jordan. Online sales are not the biggest portion of Jordan’s business, but they are sales he would not otherwise make.

If there is a ‘but’ in this, it’s that designing and marketing a website takes time and money. Customers won’t show up just because your website was built. Whether it’s through paid advertising or including your web address on letterheads, business cards, and all other printed materials, you have to get the word out. You also have to do it consistently because the Internet is a crowded marketplace. Then again, isn’t that where your business should be? As the famed philosopher Yogi Berra once said in describing a restaurant, “Nobody goes there anymore because it’s too crowded.” Think about that for a second.

The coming holiday season is likely to notch a new set of online sales records and if you don’t already have a website, that spending will pass you by. That’s okay; the online business doesn’t end with holiday buying. The fact is that, with each passing month, people are spending more and more online. How many more months are you willing to let pass your business by?

Alex Lekas is VP / Corporate Communications for AIT (http://www.ait.com), a hosting and ecommerce services provider to 191,468 business domains around the world.

However, there is a universally recognised rule is that for every pro there is usually a con, and the world of ecommerce is not exempt from that rule. Any type of online process or system that is capable of taking payment via credit card is open to abuse by the more unscrupulous and devious elements that haunt the Internet. It is also important to remember that it’s not only credit card transactions that are under threat. Hacking into programmes that hold personal information such as bank account numbers, names and addresses etc, is another area that has a vast income potential for those who would use the information illegally.

Ecommerce security is more a case of prevention rather than cure, and to this end designers are constantly developing new and innovative anti-intrusion solutions into their ecommerce programmes. The use of highly sophisticated encryption software and secure servers are just a couple of the numerous methods employed to keep the uninvited out. And although it’s true to say that at present no system can be guaranteed to be one hundred percent secure or fool proof, today’s rapid advances in software and technology certainly seems to be heading in the right direction.

Despite the occasional horror story about Internet scams and deceptions, online transactions generally remain quite safe, and with many credit card suppliers and major banks now offering to underwrite any financial losses suffered by a buyer as a result of online fraud, an enormous boost of confidence has spread through the ecommerce sector because of what businesses and buyers now see as a win-win situation. However, it shouldn’t mean that the issue of online security has suddenly become a lower priority, and both groups should be very careful of becoming complacent.

Ecommerce is here to stay, and for many it’s already second nature when it comes to shopping. Others may need some more convincing that their money and personal details will remain safe should they ever decide to buy something online. It’s a reasonable and understandable fear, and because of the business world’s ever growing demand for shopping cart capabilities, it’s perhaps the designers themselves that more than most are aware that if their systems instil user-confidence, ecommerce will continue to grow successfully and safely.

This article is the property of the author and may only be reproduced in its original form.

John Sheridan is a professional proofreader of hard copy items and website copy. He also writes web copy and occasionally accepts small copy-editing assignments. He can be contacted via: http://www.textcorrect.co.uk

Affiliates are the most successful group amongst online entrepreneurs although few are willing to go public about what they earn or the amazing free marketing article tips that they are using to earn those hefty six figure commission checks.

But there is one major stumbling block that affiliates who have not discovered free marketing article tips face today. And that is how to advertise their programs or how to generate enough sales leads. To be successful in any online venture a person needs numerous leads on an ongoing basis, that way they will have a chance of turning as many of them as possible into actual sales. Free marketing article tips have enabled many affiliates to generate qualified leads rather effectively.

The more prosperous affiliates have always used pay-per-click ads. The effectiveness of these ads is being eroded daily by the increasing number of fraudsters and scum artists who have invaded pay-per-click ads in droves. This has meant that out of the total click-throughs a person receives and has to pay for, an increasingly horrifying percentage are generated by fraudsters who have no intention of buying anything from the advertised web site.

That has left free marketing article tips as an increasingly attractive and more viable option.

Get more information now to help you grow your traffic overnight using articles. See my articles marketing blog or get my high value email newsletter on the same subject, send a blank Email Now to get it Free. This is a limited time offer.

Get Air Freshener Crystals Supplies Wholesale at Salehoo wholesale directories and help your business. To avoid doing business with ill-founded distributors you can try and order a couple of items for yourself first and see how the distributor handles the case as the customer support is of utmost importance. Read on about Air Freshener Crystals Supplies Wholesale, Wholesale Region 2 Dvd and how Salehoo Wholesalers can help. The best selling products range from the natural bath and body line with a very natural process of manufacturing along with custom scenting. More on Air Freshener Crystals Supplies Wholesale and Spanx Wholesalers at Salehoo wholesalers. And also see more about Wholesale Tires For Sale Online

When you distribute the lighters you sell them for at least $2 all the way up to $3 or even $3.50. It all depends where you are in the USA or in the world, the size of your town, the size of the stores, etc. You learn how to price them quickly from the first time you go into the stores. Read on about Air Freshener Crystals Supplies Wholesale and Spanx Wholesalers. So tying up money in inventory that sits on your shelves can limit your growth. More on Air Freshener Crystals Supplies Wholesale and Wholesale Region 2 Dvd at our Wholesale Review website. Find out more about Air Freshener Crystals Supplies Wholesale and how Salehoo directory can help you start your own business from home. Air Freshener Crystals Supplies Wholesale, There are diverse grades of wholesale sterling silver available and purity may differ or may be combined with other metals such as nickel.

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The most cost effective ecommerce solution on the market today is Oscommerce.com. Why is it so cost effective, well because it is free. All you need to do is learn it yourself or get someone who works in the web world(a web designer or programmer) to set it up for you. This can run you anywhere’s from $500-$900, give or take a bit depending on the features you want and if you want it integrated into a custom built design. In a all in one solution you can set up products to sell, have a visitor sign up and pay via the osc(oscommerce) payment section, create an invoice for that client as well as deliver the product(if it can be transferred via email) or create a packing slip to be mailed out. These are just some of the features located in oscommerce.

Another great feature about oscommerce is that you can integrate it to fit right into your site design. If you view my site at www.Logo2D.com and click one of the links at the top(such as logo templates) you can see that it fits snugly into the design. You can customize any part of oscommerce including the buttons for the shopping cart. It is a really great program to use.

One of the hassle before with ecommerce was getting something that would process payment. Payment was a big issue as before it was very costly to get a merchant account, which usually cost around $400USD. Also you had to pay a % of every sale you made, which can really add up.

Today there are two great forms of payment that can be added to Oscommerce as your payment modules, they are Paypal.com and 2Checkout.com . These two options are a great way to go. Paypal.com is free to sign up, has over 78 Million accounts, only charges a small % of each sale/payment, can be funded by your credit card or bank account if you want to purchase something online and any sales you get you can take straight down into your bank account. Though the user does have to have a paypal account to pay you, but with 78 Million Accounts, you can see that is no problem.

2Checkout.com doesn’t offer as many features in the way as you being able to purchase products offline, but it is great if someone is purchasing products off of you. It allows you to take payments via credit card and the customer doesn’t even have to have a 2checkout.com account. It only takes a small % off when you take money down into your account. The only down side to 2checkout.com is that there is a one time fee of $49 to purchase a membership and they only send payment out twice a month(the middle of the month and the end of the month). So really not much of a downside at all.

So combine these three options and you can have a fully functional ecommerce website up for only a few hundreds of dollar!

Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business at http://www.logo2d.com

©Copyright 2005 Logo2D.com – Feel free to use this article freely but please keep in the copyright

What if I told you that you could make money as a sports betting affiliate without ever risking even a penny of your own money? It’s true. There are literally thousands of sports betting websites all vying for a piece of the pie. The big money is not only being made by the facilitators of the sports betting websites, but rather by an affiliate system. The sports betting affiliate program is evident on most of the sports betting and gambling websites. They offer a bounty and/or revenue sharing program to help advertise their particular sports betting website, hopefully above the others.

Bounty sharing, in terms of sports betting affiliate systems, offers you a reward for attracting a new, paying customer. You, as an affiliate, can do this by word of mouth, directing traffic on your website to a particular sports betting website and advertising. This is a ‘take the money and run’ efforta one time payment for your efforts of drawing in new, paying customers.

However, bounty sharing may not be the most profitable venture in the long run. Many sports betting websites offer a revenue sharing affiliate program. The programs offered vary slightly from company to company, however the generalized idea is that you earn a percentage of the money spent by a player, which usually runs between 20 and 35 percent and in some cases, you can also earn money on player deposits. 20 percent may not seem like very much money, but it can indeed add up to a large amount of cashyour cashas you build your referral base of paying sports betters. As they say, “the bookie never loses”you are placing your bets on the right side of the coin by joining as an affiliate.

Let’s face itadvertising is expensive and getting yourself to the top of the ‘Google scale’ is nearly impossible without investing thousands and thousands of dollars and then the websites have to worry about getting people to click specifically on their website. There is a better way for them to market their sports betting website. A way to stretch their dollar further and work that much harder for themby paying you to advertise for them. Nothing travels faster than word of mouth advertisingby placing a banner on your website, which already generates traffic, they only pay you for the paying customers that your website or link generates for their sports betting site.

Do not confuse this for a ‘click-through’ programit’s not. This type of sports betting affiliate program requires the customer that clicks through your banner/website/link to actually sign up to the sports betting website, deposit money and gamble it. What do they have to lose? Twenty percent of how much ever much money your clientele spends. That leaves the sports betting website 80 percent of the pie, which in turn equals cheap advertising and marketing for them, and possibly mega bucks for you.

As your paying referred clientele list grows with the sports betting affiliate program, so will your earnings. Think about itif you have 10 people who spend $100 dollars a month at the sports betting website, you have earned yourself $200 with very little work. If you have 50 paying referrals who each spend $250 a monthat 20 percent you have just earned yourself $2,500 for simply directing traffic from your website to sign up on a sports betting site.

What’s more, you have nothing to lose and money to gain. Even if your referred clients win big throughout the month, most sports betting affiliate programs do not carry over a negative balance. The more of your own advertising you do for the company, the sweeter your own rewards will be. What are you waiting for? The time to act is nowit is never too late to get a piece of this fast-growing evolution in gambling.

This article was prepared for this Sports Betting Affiliate
site, please visit them for more information.

1) Never Buy On Impulse

One of my first purchases of information products was this massive bundled pack containing literally hundreds of products worth thousands of dollar, all with master resell rights. It was an offer that I could not refuse. I bought it on an auction site at the moment I first came across it. After making the purchase, I randomly did a quick browse and came across the same product offered by another seller at 90% lower the price I have already paid for. I was of course angry at myself as I have overpaid for a product that I can get at a far lower price. However, I learnt that a simple search either on the auction site or the internet can save me huge sums of money. Most of the sale pages constructed by the sellers are to attract potential buyers to buy on impulse. That is how they cash in. It is our own responsibility to be smart consumers. This tip works not just on e-products but literally anything that is being sold online. All you have to do is just copy the name of the product and just do a quick search on search engines. At times, you will be surprised with the results.

2) If In Doubt, Ask

While reading a sales letter or page, you might be a little confused or unsure of the terms used. For example, if the publisher offers Money Back Guarantee but did not specify the terms. Just contact the publisher with your question. If the publisher is a reliable source, you should receive your answer within 24 hours or less. If you do not receive a reply, just give the seller a miss as it shows that the seller does not maintain it’s sales page and how can you be guarantee a good customer support after purchasing the product when the publisher can’t even reply to your pre-sales e-mail.

3) Age of the Product

Try to verify the age of the product. Don’t just look at the phrases such as “Just Release” or “Brand New” and certainly don’t believe the date on the sales letter as it is generated by scripts that updates itself daily or synchronizes with the date on your computer. A few simple steps such as looking at the date of the copyright usually in the footer of the page can roughly tell you when the product is released. It will usually look something like this “© 2000 Super Marketer. All Rights Reserved”. This clearly indicates that the product was released in 2000. Some marketers do not update their sales pages once it has been released. Besides that, just send an e-mail enquiring about the date of release. The reason of avoiding buying old products as some of it might contain irrelevant information as you might know that the online world keeps on evolving and for a product release in 2000 to be relevant with this year, there is only a slight possibility. However, some products are released with latest updates making it just fine.

4) Be Careful with Master Resell Rights

Master Resell Rights is definitely an added bonus to any products. To those who are unfamiliar with this term, it is the rights given to you by the author or publisher to resell the products. Most e-products have this as an additional bonus as it adds value to the product. You can then resell as much of the product as you want at either an agreed price or a price that you decide. However, some publishers charge extra for the reseller rights. The only downside to products with Master Resell Rights is that it might not have any resell value as it has long been on the market and considered outdated or the competition of people selling it is too much. Besides that, just do a quick search on the item on a search engine because you might get it for a much lower price from another reseller.

5) Money Back Guarantee

Most people after making a purchase are just left disappointed with the poor quality of the product being nothing like what it is mentioned in the sales letter. However, most people forget about the Money Back Guarantee that is being offered. Use it and ask for a refund within the agreed time frame. For example, ask for a refund within the first 30 days of your of 30 Days Money Back Guarantee. Never wait until the last minute to ask for a refund. There might be delays on the communications and it could surpass your Money Guarantee Period. However, some products might not have Money Back Guarantee and hence you should choose your products wisely.

Visit http://digital-resale-rights.blogspot.com for cool products available for resale. Well, that’s about it for now. Do keep on the look out for my other articles in the near future. I look forward in hearing from you. Do send me your constructive feedback or questions.

Benny Ong XXX

Benny Ong is a serial web entrepreneur and is always looking for innovative ways to promote his online business and start new ones. Some of his success stories are http://www.hostonfire.com and http://www.tele88.co.uk Read more about Benny Ong at his blog at http://www.bennyong.com Benny Ong looks forward to hearing from you.